Casbah Fitness

Casbah Fitness was created by Jason Hershall, whose career spans decades of fitness instruction and an earlier life as professional boxer Najib Dahou. The brand’s name comes from the Arabic word for ‘Fortress,’ reflecting Jason’s Moroccan heritage and symbolising strength, resilience, and community. Casbah Fitness is new, but built on Jason’s lifelong dedication to fitness and the transformational journey that shaped him.